It all started with a dream, a vision, a purpose: to meet modest women’s desire to wear the clothes that fit the life and times they live in.We are the co-creator of the Modest Fashion Week concept, which made its debut in Istanbul in 2016 and has gone on to be staged in London (2017), Dubai (2017) and Jakarta (2018).The passion and dedication towards our work has rewarded us with our customer's love and trust beyond imagination. In 2016, Reuters selected us as the world's most popular Islamic apparel website. In November of 2017, we won the prestigious “Islamic Economy Award” in the Islamic Arts category. Then in March of 2018 we earned the “International Business Excellence” award for elevating local vendors onto a global platform and making them global retailers.